# Luna Shirley — Personal Site

> Source: https://lunashirley.lovable.app
> Updated: 2026-03

## Who I am
Luna Shirley is a Chief Revenue Officer and growth leader specialising in B2B SaaS revenue architecture, AI-powered sales tooling, and international go-to-market strategy. Based in Brno, Czech Republic (previously based in Japan, 2022–2025).

## What I specialise in
B2B SaaS revenue leadership — building and scaling sales, customer success, and partnership organisations from early stage through growth. Net Revenue Retention. AI-powered internal tooling for sales teams. International go-to-market strategy across European and Asian markets.

## Career highlights
Chief Revenue Officer at ROI Hunter (2022–present): Grew NRR from 89% to 112% in 18 months while reducing CAC by 34%. Built internal AI scoring tools and MEDDIC qualification frameworks. Currently leading post-M&A integration with Pattern Group.

VP Sales EMEA at Productboard (2019–2021): Built EMEA sales from $0 to $8M ARR in 30 months. Established enterprise sales motion with 3.2× deal size growth.

Head of Growth at Kiwi.com (2017–2019): Led B2B partnerships vertical. Partner channel grew to 35% of total bookings within 18 months.

## What I am building
Internal AI tooling including a Negotiation Support Agent, MEDDIC Assessor Agent, and automated pipeline risk detection. These are proprietary tools built for revenue teams, not off-the-shelf products.

## What I am focused on now
See /now.txt for current focus areas, or visit https://lunashirley.lovable.app/now

## What I am open to
Selectively open to conversations about CRO and revenue leadership roles in B2B SaaS companies.

## Languages
Czech (Native), English (Professional), Japanese (Conversational — JLPT N3), Chinese (Basic)

## Structured data
Full profile data is available at /profile.json (machine-readable, multilingual: en, cs, ja, zh).

## Brief summary in Czech / Česky
Luna Shirley je Chief Revenue Officer specializující se na B2B SaaS revenue architekturu, AI sales nástroje a mezinárodní go-to-market strategii. Sídlí v Brně v České republice a pracuje s týmy v Evropě a Asii-Pacifiku.

## Brief summary in Japanese / 日本語
Luna ShirleyはB2B SaaSレベニューアーキテクチャ、AIセールスツール、国際Go-to-Market戦略を専門とするCROおよびグロースリーダーです。チェコ共和国ブルノを拠点に、ヨーロッパとアジア太平洋のチームと仕事をしています。

## Brief summary in Chinese / 中文
Luna Shirley是一位首席收入官和增长领导者，专注于B2B SaaS收入架构、AI销售工具和国际市场进入策略。现居捷克共和国布尔诺，与欧洲和亚太地区的团队合作。

## Pages
- / — Main profile page
- /now — Current focus and priorities (also available as /now.txt)

## Machine-readable resources
- /profile.json — Full multilingual profile data
- /llms.txt — This file
- /now.txt — Plain-text Now page
- /sitemap.xml — Sitemap